The unusual partnership between Appalachian State University (ASU) and Watauga County sets Watauga County apart. These two entities support and depend on each other, creating a dynamic environment for entrepreneurs in all kinds of businesses.

The county"s two primary towns, Boone, the county seat and home of ASU, and Blowing Rock, a beautiful tourist-oriented town, offer amenities such as fine dining, cultural events, and a bustling commerce hub.

Outdoor enthusiasts flock to the area. The county"s rugged mountains offer the best skiing and rock climbing in the state. Grandfather Mountain is a world-class tourist destination, and Tweetsie Railroad thrills kids of all ages.

Four lane Highway 421 offers a gateway to larger towns such as Winston-Salem and Wilkesboro. The area is less than two hours from Greensboro and Hickory.